I have nearly 20 years of experience in interactive, branding and traditional media agencies; in a steady progression of training and insight that began at the designer level, before further honing my craft and skills as an art director, UX director, Creative Director and design studio owner. 

As an entrepreneur, I opened RDLA in 2004 as an independent design shop, to service major clients such as Kyocera Communications, eHarmony, Carroll Shelby International, Toyota, Panasonic, Public Storage, and a host of smaller clients and agencies that required our design and UX skills. Throughout this period, I have learned, employed and adapted a number of brand research and analytics strategies, including the creation of a next generation web-based application that is currently in the patent process.

Beyond the professional realm, my passions include the restoration of classic cars, and vintage motorsports racing. I am also a photographer by profession, and received a Fellowship with the Royal Photographic Society (UK) in recognition of my contributions to panoramic photography. Finally, throughout my life I have deeply enjoyed being a seasoned world traveller, for work and personal pursuits, and have visited over 35 countries in the past 20 years.

RDLA, Los Angeles

2004-present

Managing Director, ECD

Responsibilities

• Manage day to day operations
• Develop processes and techniques
• Direct visual and UX design initiatives
• Conduct client brand research
• Conduct usability research
• Ensure profitable engagements
• International assignments

cLients

Shelby American, Kyocera Mobile, eHarmony, Public Storage, The Venetian Hotel and Resort, Toyota, and Panasonic

NextLeft, Los Angeles

2002-04

Vice President, Creative Director

RESPONSIBILITIES

• Manage day to day operations of visual design team
• Develop processes and techniques
• Conduct client brand research
• Present visual designs to clients
• Hire, inspire and mentor visual design team
• Ensure profitable design engagements
• International assignments

CLIENTS

Kyocera Wireless, Conagra Foods, Purina Pet Group

Digitas UK,
London

2000-02

Vice President, User Experience

RESPONSIBILITIES

• Manage day to day operations of UX design team
• Develop processes and techniques
• Conduct client brand research
• Conduct usability research
• Hire, inspire and mentor UX design team
• Ensure profitable UX engagements
• International assignments

CLIENTS

UBS, Woolworth, Priceline

D.S.V.C
Gold Metal

Step by Step
'Best Of' Award

Western Art Directors
Gold Metal

In Your Face
Best Interactive Design

Intl. Interactive Award
Best Business to Business

Adobe Photoshop
Slice along guides - Concept

Intl. Monitor Award
Best non-commercial app 

Adobe Speaker
Ride On Web, Tokyo